Fultra expands its presence in North America with the Acquisition of East®️ a premier manufacturer of specialized aluminum trailers.

 Fultra®, the parent company of Fruehauf®, is pleased to announce that it has acquired East®, a premier manufacturer specialized of aluminum flatbed, drop deck, dump, round bottom and refuse trailers as well as steel dump trailers and aluminum truck bodies.

Founded in 1968, East is the market leader in innovation consistently providing the North American commercial vehicle market with the industry’s strongest, most reliable aluminum trailers commanding the highest resale prices.

 “We are thrilled to welcome East to the family,” said Jorge Martinez, CEO of Fultra. “East really fits with our vision to be the trusted solutions partner for the commercial vehicle market in North America. We are confident that our employees and communities as well as customers, dealers and suppliers, will benefit from our combined strengths. We are honored and proud to be the stewards of two iconic brands like East and Fruehauf in North America.”

Howard Booher Jr, son of co-founder Howard D. Booher, remarked, “I feel privileged to have had the opportunity to step in as President after my father passed. I am confident that Fultra will lead our legacy forward with pride and care.”

Robert Bruce, co-founder of East, said, “We had a lot of companies that wanted to buy East. But at the end of the day, we selected Fultra because it has a demonstrated track record of taking care of its employees, customers and communities. We are proud to have Fultra carry forward and grow the East brand and legacy established over the past 55 years.”

Tom Wiseman will take over the helm of East, as CEO of both East and Fruehauf Inc. Wiseman commented, “East will continue to operate as a standalone entity with all existing management and employees as a key to move forward. We will build on East’s strengths combined with group synergies to deliver even greater value to our customers and dealers.”

About East Manufacturing Corp. 

East Manufacturing Corp. is a leading manufacturer of a full line of aluminum flatbed, drop deck, dump, round bottom and refuse trailers, and steel dump trailers and aluminum dump bodies, for the commercial vehicle, construction, agricultural and refuse markets. Headquartered in Randolph, Ohio, East has provided innovative standard and custom trailer products that deliver superior performance, strength and flexibility for over 55 years through its network of over 90 trailer dealer locations across the United States and Canada. Visit East Manufacturing at EastMfg.com.

Acerca de Fultra®

Fultra® es el socio confiable para soluciones de equipos de autotransporte en Norte América. Nuestras empresas incluyen – Fruehauf® Norte América, Amparts-Promare y Sierra Norte (Distribuidor International y afiliado de Idealease) – sirviendo a nuestros clientes con 68 ubicaciones y con más de 3,000 empleados.

Acerca de Fruehauf® Norte América

Fruehauf® nace en 1914 en Detroit, Michigan, USA con la creación del primer semirremolque, convirtiéndose en el pionero dentro de ese ramo con más de 100 años de historia. Recientemente regresó a USA gracias a Fultra®, después de 25 años con una planta ubicada en Bowling Green, KY donde se producen actualmente cajas secas para atender al mercado americano. Cuenta con 23 distribuidores comprometidos para atender las necesidades de sus clientes; servicio postventa de refacciones a través de un distribuidor oficial reconocido. Por otro lado, también ha estado presente por más de 55 años en México con su planta en Coacalco, Estado de México fabricando semirremolques como cajas secas, portacontenedores, dollies, plataformas, tanques, plataformas encortinadas, tolvas, chasis, volteos para el mercado mexicano. En cuanto a su servicio postventa de refacciones lo hace también a través de un distribuidor oficial reconocido en México. Fruehauf® se distingue por fabricar productos de calidad superior, resistentes, confiables y durables, diseñados a la medida y necesidades de operación de sus clientes.


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