February 10, 2025 – FULTRA, parent company of East Trailers LLC and Fruehauf in the United States, is embarking on a new phase of transformation with a clear vision: to be the preferred partner for transportation companies. The Fultra 2030 strategy places the customer at the center of all its operations, emphasizing two key pillars:

• Partner: Committed to the success of its customers through trust and shared value with a long-term perspective.
• Preferred: Agile and innovative solutions that adapt to customers’ needs.

This transformation includes a renewed organizational culture based on seven values that will guide every action and will be reflected in its new visual identity: a logo that symbolizes professionalism, engaging, caring, and bold—an identity that will soon be showcased across its digital platforms and all communications.

“FULTRA was born to provide a comprehensive solution. Today, thanks to the joint efforts of our companies and teams, we are more aligned than ever to ensure the success of our customers,” said Jorge Martinez Madero, CEO of FULTRA.

FULTRA reaffirms its commitment to evolving alongside its customers, becoming the strategic partner that drives the success of the transportation industry.

About Fultra

Fultra is the preferred partner for transportation companies.

We design and integrate unique truck and trailer solutions, offering our customers an ecosystem of enablers to keep their businesses moving. Our companies include – Fruehauf, East, Amparts, Promare, International-Sierra Norte, and Fultra Capital (Idealease Noreste, Fultra Rent, and Fruehauf Financial), with a presence across North America.